Hyundai Motor Group introduced its new mobility software brand ‘Pleos’ at its ‘Pleos 25’ developer conference in Seoul, also unveiling plans for collaboration with global partners to enhance in-vehicle app ecosystems.
The inaugural event marked a significant step toward the Group’s evolution into a mobility tech company by sharing the development status of software-defined vehicles (SDVs) and revealing plans for creating an in-vehicle app market and ecosystem based on its next-generation infotainment system.
During his keynote speech at Pleos 25, Chang Song, President and Head of Hyundai Motor and Kia’s Advanced Vehicle Platform (AVP) Division, officially announced Pleos, the Group’s new mobility software brand and technology platform.
“In the rapidly changing automotive industry, Hyundai Motor Group has been dedicated to SDV development since 2023. Today, starting with Pleos 25, we are transforming into a company providing software-centered mobility experiences,” says Song.
He continues: “Our ultimate goal is to achieve Cloud Mobility, where all forms of mobility are connected through software on the cloud, and continuously evolve over time. Pleos serves to create a connected mobility experience expanding from a vehicle to fleets, hardware to software, and ultimately to the entire mobility infrastructure and cities.”
What is Hyundai Motor Group’s Pleos software brand?
Pleos is a mobility software platform that supports all devices in motion to move autonomously and be managed smartly.
It connects transportation and infrastructure, including vehicles, to help users, businesses and cities establish a freer, more efficient mobility environment.
Pleos is an end-to-end software platform that integrates:
| • High-performance chips and controllers | • Cloud infrastructure |
| • Vehicle operating system (vehicle OS) | • Fleet management |
| • Infotainment system (Pleos Connect) | • Mobility and logistics optimization solutions |
This technology stack enables a range of smart mobility functions – such as autonomous driving, vehicle connectivity, real-time data analysis and optimized route planning – providing a foundation for improving the user experience and maximizing the efficiency of urban mobility operations.
Pleos is a compound word combining the Greek word ‘Pleo’, meaning ‘more’, and ‘OS’ for ‘Operating System’.
It embodies the Group’s commitment to evolving technology, adding user-centric value to the movement of people and objects to achieve increased freedom to move.
To achieve a software-centered mobility environment, the Group is advancing towards SDVs through innovations in electrical and electronic (E&E) architecture, alongside the development of Hyundai Motor Group’s own vehicle OS and Pleos Connect.
These advancements enable vehicles to serve as efficient and flexible software platforms, strengthening connectivity between vehicles and infrastructure.
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