Enovates has traditionally operated under a “white-label model,” manufacturing its chargers for major clients such as Total Energies, Shell, Ezevia, Blink Charging, Blue Corner, among others.
However, the company is now developing a new business model.
“We are transforming the company into a more reseller-focused firm, with a range of standard products. The idea is to have a broader commercial approach,” says Jan-Anne Hoekstra, Chief Commercial Officer at Enovates, in a conversation with Mobility Portal Europe during the Power2Drive trade fair in Munich.
In this context, they will launch a “top-tier” charger.
“It’s a product with which you can play in the Champions League because it meets all the required standards in the domestic segment,” the executive emphasises.
It is worth noting that Enovates is a Belgian company also operating in the Netherlands, United Kingdom, France, and Spain.
“We are now looking towards the Nordic countries and Germany,” Hoekstra adds.

Enovates Offers Solutions for Different Segments
Enovates supplies products for both the domestic segment and public and semi-public spaces.

“Our Eno One charger is ideal for home use, although it can also be installed in semi-public environments such as car parks, restaurants, and small businesses, as it features a dual socket,” explains Hoekstra.
The company also works with fleets through its 43-kilowatt truck charging solution.
“We are probably the only ones with a charger for trucks that has an adequate height. This makes it a unique product,” he highlights.
This feature is particularly relevant since “many drivers damage chargers because they cannot see them properly from heavy vehicles.”
The firm also introduces cable management — “something many competitors lack.”
Enovates: A Pioneer in V2G Technology
Enovates carried out a vehicle-to-grid (V2G) technology project in collaboration with Nissan and a network operator.
“It was a milestone and an absolute success story,” Hoekstra says.
“Many competitors claim they are ready for V2G, but Enovates was the first—or perhaps the only one so far—to demonstrate it alongside an OEM and a utility company,” he adds.
Furthermore, the company has already begun working on similar projects, which also “attract new customers.”
But why is V2G important?
“There is significant congestion on the electricity grid throughout Europe, and having this solution can help better balance the network,” the executive notes.
He continues: “For the end user, it’s also an advantage as they can use the vehicle’s battery within their home ecosystem to manage their energy consumption.”
About Enovates
Enovates is a Belgian company that was acquired by Connect Group, an Electronic Manufacturing Services (EMS) provider.
Being part of this group brings several advantages.
“Our main differentiator is that we are an engineering company,” states Hoekstra.
He adds, “We deliver products with high-quality standards and the longest operational uptime in the market, according to our own customers.”
Finally, it is worth mentioning that having Connect Group as a partner means access to multiple manufacturing plants worldwide.
“That said, we could benefit from that situation. If there is an issue in Europe, we could decide to manufacture in Mexico, the US, or China,” the executive highlights.
READ MORE
-
Gigafactory, new BEV models and alliances: Slovakia’s path to electrification
Slovakia is strengthening its position in Central Europe through investment, industrial transformation and strategic regional cooperation. Why is it a key node in the region’s battery value chain?
-
Croatia will grant $24.7m to businesses to buy green vehicles
Croatia will allocate €21.2 million ($24.7M) in subsidies to companies for buying electric or hydrogen-powered vehicles. What financial incentives are offered per unit?
-
Apple Maps integrates Charging Wallet to streamline EV charging
Users can find a charging station in Apple Maps, choose an offer, authorise the charging point and payment method, and begin charging by plugging in the cable.