A scalable model that “combines technology, sustainability, and frictionless access.” That’s how Vicente Lanza, CEO and co-founder of Ergenia, defines the proposal driving this startup, founded in 2023.
“Ergenia was born in Colombia and supports the adoption of electric vehicles through intelligent charging infrastructure,” explains Lanza in an interview with Mobility Portal Latin America.
An integrated approach is one of the key elements of the model.
The company is built on three pillars: smart infrastructure, artificial intelligence, and community engagement.
Through its proprietary technology platform, Ergenia monitors in real time, predicts energy demand, and automates recommendations to optimise the use of each charging point.
“We enable all our partners to convert spaces into charging points without assuming infrastructure costs,” says the CEO, who highlights that the technological solution is accompanied by a financing model adapted to urban realities.
Business Verticals and Public Charging Experience
Ergenia operates in two main segments: B2C and B2B.
The first focuses on public charging for private users. These points are located in strategic, everyday-use areas such as car parks and shopping centres.
The second targets commercial fleets, including taxis, ride-hailing services like Uber, and last-mile logistics companies.
The offering is designed to maximise efficiency for both users and operators.
“Visualisation and user behaviour allow us to identify certain usage patterns, which help us better understand user behaviour and increase service efficiency,” the executive explains.
This makes it possible to accurately measure consumption, set vehicle-level metrics, and automate contactless charging processes.
“AI is particularly useful and effective when it comes to fleet operations,” Lanza adds.
This functionality allows charging, efficiency, and productivity to be tracked by vehicle registration—especially valuable for logistics operators.
In addition, Ergenia operates as a Charge Point Operator (CPO). “What we do is set up the stations, operate them, and guarantee 24/7 maintenance to ensure they remain 100% productive.”
A Growing Market with Structural eMobility Challenges
Colombia has seen rapid adoption of electric vehicles, supported by public policies and tax incentives.
According to ANDEMOS data, 7,503 electric and plug-in hybrid units were registered between January and May 2025—an increase of 199.8% compared to the same period the previous year.
“Colombia has embraced electric vehicles in a very striking way,” Lanza notes. At the same time, fiscal incentives such as a reduced VAT rate of 5% for these vehicles are in place, along with exemptions from taxes, insurance premiums, and parking fees.
However, charging infrastructure is not expanding at the same pace.
This is partly due to the country’s housing structure: around 60% of the population lives in multi-family dwellings, where installing a private charger is complex.
“That existing gap clearly creates an opportunity for Ergenia, which offers a solution to those challenges,” the co-founder explains.
National Expansion and Regional Outlook
Ergenia currently operates in Bogotá, where it expects to close 2025 with 8 to 10 public charging stations installed. These will be complemented by private fleet projects.
The next step will be Medellín, and the five-year plan is to install 80 operational stations across Colombia.
“This is a highly scalable model we’ve designed, which enables us to replicate it even in other countries,” states Lanza.
Among the markets under consideration is Argentina—Lanza’s home country—where newly opened quotas for electric vehicle imports are generating significant interest.
“I see it as a very promising market. We really like it—it’s very appealing,” he says.
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