The EV market grows in Italy and expectations rise over incentives

The electric car market in Italy took another step forward in August.

Specifically, 3,270 fully electric vehicles (BEVs) were registered in the country during the eighth month of the year, representing a 37.3% increase compared to August 2024.

The market share of e-cars thus rose to 4.8%, up from 3.4% in the same month last year.

In the first eight months of 2025, a total of 53,736 electric vehicles were registered — a 31.1% increase on the same period in 2024 — with a market share of 5.1%, compared to 3.8% between January and August of the previous year.

As of 31 August, the total number of BEVs on Italian roads stood at 327,166.

Looking at the overall car market (all fuel types), August saw a slight decline compared to last year (-2.4%), with 67,354 total registrations.

In the first eight months of the year, total registrations reached 1,044,965 units, down 3.6% on 2024 and still far below pre-Covid levels.

In a European context, according to the latest available data from July 2025, electric cars held a market share of 16.8% in France, 18.4% in Germany, 8.9% in Spain, and 21.3% in the United Kingdom. In the same month, Italy remained at 4.9%, while countries like Belgium and the Netherlands recorded market shares of 31.8% and 30.9%, respectively.

“Italian EV registrations continue to grow despite market stagnation and uncertainty surrounding new incentives,” says Fabio Pressi, President of Motus-E, who highlights the urgency of “quickly clarifying the rules, minimising barriers to access bonuses, and accelerating the allocation of resources.”

“At this stage of the transition, supporting demand for electric vehicles remains very important,” Pressi added. “The progress seen in other major EU markets – even in Southern European countries like Spain – shows the effectiveness of predictable and long-term incentive schemes. We must also not forget the crucial role of company fleets, for which a tax reform is urgently needed, as the current system has barely changed since the 1990s. This channel is key to making Italy’s vehicle fleet more modern, sustainable, and safe. It can also help speed up the development of the used EV market, to the benefit of families and individuals who cannot afford a new car.”

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