Chinese electric vehicle (EV) manufacturer XPENG has officially announced its entry into five new European markets: Switzerland, Austria, Hungary, Slovenia, and Croatia, advancing its global expansion strategy.
The automaker revealed it is accelerating its European market development, with Switzerland being its most recent entry point.
XPENG has established an official partnership with European mobility service provider Hedin Group to launch the 2025 G6 and G9 models in the country, with plans to introduce the P7+ in the first half of 2026.
Since initiating its strategy with Norway as its first market in 2021, the firm has steadily expanded its global presence.
To date, the company’s sales and service network covers more than 46 countries and regions worldwide.
Simultaneously, XPENG announced it will officially enter the Austrian market in October 2025. There, the automaker will continue with its successful authorised dealer model already proven in Germany.
Initial dealerships will cover key cities including Vienna, Salzburg, Graz, and Klagenfurt, with plans to expand to ten locations by the end of 2025 and 20 by 2026.
Additionally, the company will simultaneously enter Hungary, Slovenia, and Croatia, further developing its Southeastern European market presence.
A joint venture between AutoWallis Group and Salvador Caetano Group will manage operations in these three countries.
This expansion comes alongside XPENG’s recently announced manufacturing partnership with Magna’s factory in Graz, Austria.
The collaboration will enable local production of XPENG vehicles, helping the company avoid EU tariffs while establishing a stronger European presence.
The first models to be manufactured at the Graz facility, the G6 and G9, are scheduled to begin production in the third quarter, marking the first time the factory has assembled complete vehicles for a Chinese automaker.
Moreover, the firm recently launched its first European R&D centre in Munich, Germany, which will support the development of additional models for European production, including sedans and SUVs.
In the first half of 2025, the company sold over 8,000 vehicles in Europe.
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