On 18 December, Madrid will host this Chargia-driven event, gathering key industry figures to debate the future of user experience, charging network operations and the real impact of artificial intelligence across the sector.
The event will take place at El Beatriz Madrid, from 10:00 to 15:00, and will feature a structured agenda built around two thematic blocks and four panel discussions, with contributions from charge point operators, digital platforms, manufacturers, utilities, startups, technical experts and market analysts.
Block 1 – EV User Experience 2035
Panel 1: User vision vs. real-world experience
The opening panel will focus on one of the most critical aspects of the transition to electric mobility: the everyday experience of EV drivers. Moving beyond aspirational narratives, the discussion will examine what actually works, and what does not, in real-life charging scenarios.
Speakers include:
- Gastón Fenés, CEO and Founder, Mobility Portal
- Eduardo Medina, CEO and Co-founder, Chargia
- Joel Martín, Country Manager Spain, chargecloud
- Pau de la Torre, Senior Business Development Manager, Ohme
- Luis Muñoz, Commercial Director, Jovitel
- Pablo Guinot, CEO, REMO Powered by Mota-Engil Spain
The debate will address key issues such as charging friction, reliability, interoperability, transparency and realistic user expectations on the road to 2035.
Panel 2: Ecosystem and market dynamics
The second panel will broaden the scope to analyse the wider industry context, the role of different stakeholders, and market evolution in Spain and across Europe.
Participants include:
- Romina Zace, Multilingual journalist and event host
- Arturo Pérez, Director General, AEDIVE
- Borja Hormigo, Strategic Alliances Manager, Iberdrola Smart Mobility
- David España, Commercial Director, Livoltek
- Ferrán Menescal, eMobility communicator and influencer
- Marc Vila, Co-founder, Volting
Topics will include market maturity, public-private collaboration, investment trends, scalability and the structural barriers still facing the sector.
Block 2 – AI, automation and operations
Panel 3: End-to-end automation in EV charging
The third discussion will explore how process automation and data integration are reshaping the operation of charging networks.
Speakers include:
- Carlos Sedano, automotive journalist, moderator
- Sebastián Fleischhaker, Global Roaming Manager
- Jorge Hueso, EV Expert
- Jesús Álvarez, Founder & Engineering Lead, Bytepeaks
- Felipe Zegers, Chief Growth Officer, DHEMAX
- Inés Mackey, Chief of Staff, Atlante Iberia
The focus will be on end-to-end automation, efficiency gains, real-time data and AI-driven decision-making.
Panel 4: AI, travel experience and market transformation
The closing panel will examine how artificial intelligence is transforming both the EV travel experience
and the structural foundations of the market.
Speakers include:
- Martín Fimia, CTO and Co-founder, Chargia
- Daniel Fernández, CEO and Co-founder, QuantumDrive
- Javier Lázaro, Head of Sales Europe, XCharge
- Bastian Verot, CEO, Electra Spain
- Gonzalo Del Hoyo, EV Expert
- María Mérida, Commercial and Marketing Director, MicroCAD Informática
This final session will explore AI-driven route planning, network optimisation, emerging business models and shifts across the value chain.
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