“The photovoltaic energy sector and electromobility are super complementary,” says Jean Francois Picard, Product and Training Manager at Amara NZero to Mobility Portal España.
Why? The main reason he mentions is that end users are people who are already aware of the energy transition.
“Many times, not all the energy that is generated is consumed, so in the end, the electricity is used for other types of consumption, such as charging the electric vehicle,” he explains.
By addressing both sectors, installers have an advantage, as they know the end customers, whether companies or individuals, and are aware of their needs and possibilities.
“Therefore, it is simply one more step, where the installer itself is the core of these two legs of the energy transition,” Picard emphasizes.
A key in the deployment of zero-emission mobility is to strengthen renewable generation sources that promote sustainability and energy efficiency associated with electric vehicles.
To this end, the National Integrated Energy and Climate Plan (PNIEC) aims to increase the share of green energies in the final electricity consumption to 74 per cent by 2030.
And Spain is on the right track since, according to the Business Association for the Development and Promotion of Electric Mobility (AEDIVE), the country ended 2023 with more than 50 per cent of its electricity coming from renewable energies.
However, at the same time, there is an excess of renewable production that is not being used by demand.
For this reason, electromobility will play a fundamental role in avoiding cuts due to overproduction.
The convergence between these two sectors is leading companies that have been leaders in the green energy sector for years to now start launching their own charging products.
Some of them, whose products Amara NZero is responsible for distributing, are Huawei, SMA, Fronius, among others.
At the same time, it is the official distributor of Wallbox‘s intelligent charging systems and XCharge‘s DC superchargers.
“These projects are tailor-made and require advance planning, as they involve fast charging and multiple points, so advice must be provided and material must be in stock,” Picard points out.
In this framework, it provides its customers with all the necessary tools for each project to be successful, from personalized technical advice during installation and commissioning to incident resolution and warranties.
Not only that, but it also offers financing and technical training at all levels.
As distributors of material, Amara NZero strives to add value to its customers through training, information, advice, and logistics.
“Our goal is to be a strategic partner for our customers, as the market is competitive and requires good service,” he says.
It is worth mentioning that it is one of the leading companies in the electrical sector in Spain, “independent and national,” with international experience and in full expansion.
Currently, it has a presence in approximately 14 countries, including Mexico, Brazil, Italy, Portugal, France, and the United States, and has a team of more than 1,800 people.
As Picard anticipates to Mobility Portal, the company plans to expand to new locations by the end of the year.
Which ones? Colombia, Peru, Chile, Morocco, and “there are a few more in sight.”
To these locations, it will not only bring its portfolio of photovoltaic products but will also offer its services related to electric mobility, as part of its commitment to promoting the energy transition that responds to the name of the company.
In this sense, Picard details that initially, the company was called only “Amara,” but “to reflect its real commitment to net zero emissions by 2050,” it decides to add “NZero”.
All actions are oriented in that direction: energy efficiency, electrical networks, photovoltaic and wind energy, and sustainable mobility, among others.
“The name has been carefully chosen to emphasize the company’s goal and the entire product catalog,” emphasizes Jean Francois Picard.
