FIAT has announced its 500e is now one of the most affordable electric vehicles (EVs) that consumers can drive today, with prices starting from 21,995 pounds.
FIAT’s latest initiative comes exactly 12 months on from the launch of the FIAT E-Grant, a 3,000 pounds EV incentive to help drivers make the switch to electric.
This grant will remain in place and now customers can enjoy a further 3,200 pounds off the price of the Fiat 500e and Fiat 500e convertible.
Damien Dally, Managing Director of FIAT UK, says: “It’s crucial that we continue to work towards making EVs more accessible and affordable for people across the UK.”
“That’s why we’re putting our money where our mouth is again to encourage customers to go electric,” he adds.
The new model year 24 Fiat 500e and 500e convertible comes with two new colours: Acid Green and the Celestial Blue in metallic finishing, providing more options for customers to personalise their vehicles.
“Our effort to reduce prices means the Fiat 500e is now one of the most affordable electric vehicles you can drive today, which we are proud to be able to say,” Dally states.
“We want UK drivers to be able to experience a taste of the sweet life behind the wheel of our multi award winning 500e. Hopefully this means more people will be able to experience La Dolce Vita,” he adds.
Last June, FIAT became the first manufacturer to launch its own electric car grant, 12 months after the Government removed any financial incentives to encourage retail customers to go electric.
The FIAT E-Grant was originally in place on the 500e and 500e convertible but now extends to the recently launched family-focused 600e and Abarth 500e.
The MY24 Fiat 500e is available as two different versions: hatchback and convertible and two electric battery sizes, 24 kWh and 42 kWh, delivering a range of 199 miles (WLTP combined).
The model year 24 Fiat 500e is available in three different configurations:
- 500e, a well-equipped all-rounder featuring 16-inch alloy wheels, 10.25-inch infotainment system with wireless Apple CarPlay™ and Android Auto™
- 500e (RED), a special version designed in collaboration with (RED)
- 500e La Prima, the ultimate version of the 500e and featuring exclusive features such as 17-inch alloy wheels, JBL premium audio system and level 2 Autonomous Driving technologies
