BYD has consolidated vehicle sales in Europe higher than Tesla’s for the fourth consecutive month, after reaching 13,350 registrations in October, which is almost four times (+195%) the number of vehicles registered by the Chinese manufacturer in the 27 EU Member States in the same month last year.
The Asian carmaker has accumulated a 240% increase in registrations in the European Union up to the tenth month of the year compared with the same period the year before, reaching a total of 94,216 units — more than tripling the 27,741 vehicles registered in the first nine months of 2024.
These figures give the brand a 1% market share in the European automotive market between January and October, and a 4% share of the electrified segment (electric + plug-in hybrid models).
TESLA NOW SELLING 40% LESS THAN IN 2024
On the other hand, according to data released this Tuesday by the European Automobile Manufacturers’ Association (ACEA), Tesla nearly halved (-48%) its operations in the European Union, with 5,647 registrations in October compared with 10,867 in the same month last year, making it the car brand with the worst performance in the last month.
This data, together with figures accumulated up to October, shows its market share falling from 2.2% up to October last year to the current 1.3%.
Specifically, although it remains ahead of BYD in total sales (117,000 models), its registrations have dropped by 40% compared with the total accumulated up to October 2024.
CHINESE BRANDS CONTINUE TO GAIN GROUND IN EUROPE
The growth of Chinese brands in Europe is not limited to BYD, as SAIC Motor, owner of the MG brand, also continues to expand its sales across the continent.
The Chinese group increased its sales by 56% in October, with 18,847 units across its combustion and electrified models, and accumulated growth of 39% up to October, reaching 173,910 units — more than other Asian groups that have been present on the continent for decades, such as Nissan (165,506), Suzuki (127,609) or Mazda (95,218).
Meanwhile, among European brands, the Volkswagen Group remained the sales leader in October with 105,408 units (+5.9%), bringing its total to 2.47 million units so far this year within the European Union (+5.1%).
Within the group, Spain’s Cupra recorded the strongest growth in October (+22.3%) with 20,751 registrations, and is also the fastest-growing brand cumulatively, with 207,109 deliveries — a 39% year-on-year increase.
Second place continues to be held by Stellantis, which increased its registrations by 6.6% in October, reaching 139,709 units.
However, the group that includes brands such as Peugeot, Citroën, Fiat and Alfa Romeo, among others, is down 6% in the year-to-date, with 1.4 million deliveries.
Renault, in third place, was the fastest-growing among European firms in October, with a 10% increase in registrations, reaching 103,408 units.
Likewise, between January and October it is the fastest-growing among the major European manufacturers (+7%), with one million units delivered in the European Union across its Renault, Dacia (439,953 units, +5.9% year-on-year) and Alpine (6,610 units and 121% growth) brands.
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