From the Asian to the European market: Changan will export its EVs from Thailand

CHANGAN Automobile, a leader in low‑carbon intelligent vehicle technology, announced the advancement of its ‘In Thailand, For Thailand’ strategy – unveiling a comprehensive business roadmap that builds on strong market success while reinforcing long-term commitment to Thailand’s economic development and automotive industry transformation.

Additionally, the event also showcases the latest innovation— DEEPAL NEW S07 and DEEPAL HUNTER K50 REEV Max AWD—expanding its advanced product portfolio to serve Thai consumers’ evolving needs while also highlighting the ambition to lead the premium EV segment in Southeast Asia through innovation, intelligent design, and elevated user experience.

Notably, the company is preparing to export the first batch of over 1,000 DEEPAL S05 units—manufactured in Thailand—to Europe by the end of this year.

This initiative not only generates national revenue and attracts foreign investment but also reflects CHANGAN’s mission to position Thailand as a regional hub for electric vehicle (EV) manufacturing.

Shen Xinghua, Managing Director at CHANGAN Auto Southeast Asia and CHANGAN Auto Sales (Thailand), says: “We have achieved strong business momentum and, more importantly, have become an integral part of Thailand’s automotive ecosystem – creating jobs, transferring technology, and contributing to economic development.”

He continues: “Over the past two years, CHANGAN has operated business in Thailand under its ‘In Thailand, For Thailand’ strategy, with a steadfast commitment to advancing the Thai automotive industry while driving the nation’s economic growth.”

The company has invested over ten billion baht to establish its first manufacturing facility outside China, located in Rayong.

This regional production hub serves Southeast Asia, Australia, and New Zealand, and has generated more than 20,000 jobs across the entire supply chain. 

“Over 90% of CHANGAN’s workforce in Thailand are Thai nationals. CHANGAN sources over 60% of its components and parts locally, with plans to increase this figure to 80% by 2030,” he indicates.

CHANGAN’s strategy

Over the next five years (by 2030), CHANGAN will advance a comprehensive strategy encompassing following key pillars:

• Product Innovation: CHANGAN is committed to supporting Thailand’s transition from an internal combustion engine (ICE)-based society to a new energy vehicle (NEV) lifestyle. The company aims to build a robust local ecosystem encompassing research and development, manufacturing, supply chain, and marketing. By 2030, CHANGAN aspires to become one of the top three best-selling car companies in Thailand.
• Thai Workforce Development: In collaboration with government agencies such as the Automotive Human Resource Development Association (AHRDA), CHANGAN will continue to invest in upskilling Thai technicians in EV maintenance and service—ensuring a highly capable workforce to support the growth of the modern automotive industry.
• Nationwide Network Expansion: The company plans to expand its dealership network to 200 locations, covering every province and major city across Thailand, ensuring accessibility and convenience for customers nationwide.
• Excellence in After-Sales Service: CHANGAN is building a comprehensive nationwide service network and optimizing its parts supply system to ensure rapid and reliable customer support—with a goal of delivering service within just one hour.

CHANGAN’s commitment to making Thailand a priority market is demonstrated through continuous introduction of cutting-edge EV technologies.

Since market entry, the company has launched an extensive portfolio including the DEEPAL S07, DEEPAL L07, DEEPAL E07, DEEPAL S05, DEEPAL HUNTER K50, LUMIN, and the luxury AVATR 11 – spanning all major segments.

Over the next three years, CHANGAN plans to introduce more than SEVEN new models in Thailand – all new energy vehicles.

Today’s three new premium editions further demonstrate this commitment include:

• DEEPAL NEW S07 – enhanced efficiency through advanced technology

The model now features an advanced LFP battery, enabling fast charging from 30% to 80% in just 
15 minutes— delivering enhanced efficiency and long-term durability.

A European-style suspension setup enhances ride comfort and handling precision, while new wheel styling and subtle exterior design changes signal a fresh design evolution. 

CHANGAN introduces the DEEPAL NEW S07 to the Thai market with an estimated price of 1,219,000 baht — with an exclusive early bird offer of 1,099,000 baht. 

• DEEPAL HUNTER K50 REEV Max AWD – adventure-ready innovation

The vehicle introduces a bold exterior and enhanced functionality tailored for adventure and utility.

This edition features upgraded design elements including roof rails, roof sport lights, a multifunctional tailgate, sport bar, steel underbody cover, and front-rear differential locks—delivering rugged capability with refined styling. Inside, the black headliner and new black-orange interior color scheme add a sporty, premium feel.

Convenience is elevated with two Type-C and one Type-A USB ports, while the V2L system is upgraded to support DC 22 kW output, offering greater flexibility for power-sharing on the go.

The DEEPAL HUNTER K50 REEV Max AWD is launched in the Thai market with an estimated price of 1,249,000 baht. 

• AVATR 11 Royal Edition – executive luxury redefined

The AVATR 11 Royal Edition redefines flagship luxury through an elevated design philosophy and cutting-edge performance.

It features a dual-motor AWD system and a suspension equipped with Magnetorheological Dampers—technology found in supercars—delivering millisecond-level damping adjustments for precise handling and exceptional comfort.

Its dual-tone grey and black exterior is elegantly accented by a silver starline beltline, while 22-inch heptagram starburst forged wheels add sculptural dynamism. 

Inside, Rose-White semi-aniline leather envelops a first-class executive suite with four VIP seats, including a rear lounge equipped with a floating armrest, eight-point massage functions, and a dedicated 50W wireless charging system with touch-panel control—every detail crafted to elevate every journey into an experience of refined power and serenity. 

The model is scheduled for official launch in November 2025.

“We’re not only manufacturing and selling world-class electric vehicles—we’re also building local capabilities and supporting Thailand’s ambition to become the regional EV manufacturing hub,” indicates Shen Xinghua.

“With more model choices and growing customer acceptance, we strongly believe CHANGAN will be one of the key players supporting Thailand’s EV Policy ‘30@30’. The launch of these two premium EV models reflects our confidence in the market potential and our commitment to bringing the latest automotive technologies to Thai consumers. This celebration is our promise to keep innovating, collaborating, and contributing to a future where Thai roads reflect global excellence and local pride,” he concludes.

About CHANGAN Automobile Thailand

CHANGAN Automobile Thailand operates under its subsidiary company, China Changan Automobile Group.

The Group holds total assets of 308.7 billion yuan.

With a global network of 143 affiliated companies and a workforce of 145,000 employees worldwide, CHANGAN is a major force in the global automotive industry.

By 2030, the company aims to achieve total global sales of 4 million vehicles—60% of which will be new energy vehicles (NEVs), and 30% from international markets.

CHANGAN also plans to further invest in expanding its manufacturing footprint in Thailand.

READ MORE