In the 21st century, guests expect not only tasty meals from restaurants but also experiences that align with modern values.
Rex Concepts – the main franchisee for Burger King and Popeyes restaurants in Poland – is leading this transformation by joining forces with the charge point operator (CPO) ChargeEuropa.
This strategic partnership aims to redefine the role of quick service restaurants (QSRs), turning them into key electric vehicle (EV) charging hubs and integral components of clean energy infrastructure.
With the growing popularity of electric vehicles, the CPO recognises the potential of restaurants such as Burger King to play a vital role in enabling and facilitating interaction between EV drivers and hospitality venues.
This rapidly developing market has enormous potential, which ChargeEuropa is keen to harness.
Rex Concepts is putting this innovative vision into practice by equipping its Burger King restaurants in Poland with charging stations.
In doing so, these venues are becoming modern charging hubs that promote the development of sustainable mobility and clean transport.
“Our collaboration with ChargeEuropa reflects our commitment to creating modern guest experiences. By offering convenient and reliable electric vehicle charging at Burger King restaurants, we are contributing to a greener future while taking part in the fast-growing service market for drivers,” said Jerzy Tymofiejew, CEO of Rex Concepts CEE.
Matt Tymowski, CEO of ChargeEuropa, emphasised the potential of this partnership, saying: “We have always believed that quick service restaurants (QSRs) can play a key role within the expanding e-mobility ecosystem. Partnering with Rex Concepts marks another step towards our mission of delivering user-friendly charging infrastructure and shaping a sustainable market for the future.”
The network of EV charging stations at Burger King restaurants, supported by digital out-of-home (DOOH/EV) advertising, generates additional revenue for QSR venues while providing customers with fast charging powered by clean energy.
The modern, minimalist, and strategically located charging stations allow drivers to recharge their cars during their meal.
Under this strategy, quick service restaurants become not only a place to eat but also a space where drivers can conveniently charge their electric vehicles.
They form an important part of the clean energy infrastructure, offering drivers sustainable and practical solutions on the road.
As a European CPO, ChargeEuropa partners with brands and property owners to deliver charging stations and develop an efficient DOOH digital advertising platform for advertisers.
This approach enables cities to build the necessary charging infrastructure cost-effectively, supporting the dynamic expansion of electric transport.
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