Generation Z is changing the rules of eMobility.
While their predecessors, the millennials, have already started to set trends, those born between 1997 and 2012 are making decisions that will redefine the future.
One of these crucial decisions has to do with how they choose to travel the world.
In this regard, it has come to light that this generation has a particular preference for electric vehicles.
This was highlighted by Ignacio Paz, President of the Uruguayan Automotive Trade Association (ACAU), at the LATAM Renewables Congress, organised by the Uruguayan Renewable Energy Association (AUDER), citing the Mobility Consumer survey as a reference.
Recent studies show an interesting trend: Generation Z, despite being less interested in car ownership compared to previous generations, feels a significant attraction to electric vehicles.
It is worth noting that Generation Z makes up a quarter of the world’s population and is expected to represent 75% of the global workforce by 2025.
For this demographic, a car is not just a means of transport but an extension of their identity, a statement about who they are and what they stand for.
What makes electric cars so appealing to Generation Z?
According to an article by Antonio Mozas Martínez, Director of ASEPA (Spanish Association of Automotive Professionals), young people view electric vehicles as a revolution in every sense.
To reach this conclusion, Gen Z considers various aspects that play a crucial role.
Firstly, design, as most electric models have groundbreaking designs.
Secondly, connectivity, since electric vehicles are equipped with technologies not available in combustion models.
And another key aspect is sustainability. This generation is characterised by its strong environmental awareness and conviction about the importance of tackling climate change.
Three of the Most “Affordable” Models Available in the Latin American Market
Nano Box – DongFeng
The Nano Box model by DongFeng is one of the most affordable, available on the market from USD 17,990.
This car is equipped with a ternary lithium battery of 27.17 kW/h, offering a range of up to 311 kilometres according to the NEDC cycle, with the added benefit of a hill regeneration system to optimise efficiency while driving.
Its motor, with a torque of 125 Nm and a peak power of 68 HP, guarantees exceptional performance in any situation, with the option to activate an ECO mode to maximise energy efficiency.
Its interior, with a 2.423-metre wheelbase, provides a comfortable environment for passengers, while its 9-inch touchscreen offers easy access to the infotainment system.
In terms of safety, the Nano Box features dual airbags, an ABS braking system, and ISOFIX anchor points, providing extra peace of mind for users by prioritising their well-being at all times.
Seagull – BYD
The Seagull GS 400 by BYD is available at a base price of USD 21,990. The vehicle is built on the e-Platform 3.0 and stands out for its combination of safety and advanced technology.
Equipped with the Blade Ultra-Safe battery, it offers a range of 380 km according to the NEDC cycle.
In terms of safety, it features up to six airbags and a high-strength body structure designed to protect occupants in the event of a collision.
Meanwhile, the Ocean Chic cabin provides a modern and comfortable interior environment, complemented by BYD’s smart cabin system, which integrates various functions to enhance the driving experience.
Kwid E-Tech – Renault
The Renault Kwid E-Tech, with a base price of USD 23,990, is an affordable option in the electric vehicle market.
It offers a range of up to 298 km and has three charging modes: domestic, wallbox, and public station.
It can recharge 80% of its battery in just 40 minutes, and in fast charging mode (DC), it achieves 100 km in 27 minutes. Its 7-inch multimedia system is compatible with Android Auto and Apple CarPlay, providing advanced connectivity and convenience.
