Car registrations in Italy fall 3.6% but shift towards electrification continues

Car registrations in Italy dropped by 3.6% in the first half of the year compared to the same period last year, reaching a total of 854,690 new units sold, according to the National Union of Foreign Motor Vehicle Representatives of Italy (UNRAE).

In June alone, the year-on-year decline was 17.4%, with a total of 132,191 registrations compared to 160,120 recorded in the sixth month of last year.

At the same time, the trend towards electrification in the Italian car market continued.

In the year-to-date, 324,807 hybrid vehicles (HEVs) were sold, representing a 9.9% increase compared to the January–June 2024 period, with a current annual market share of 44.5% — meaning nearly half of all cars sold in Italy were hybrid models.

However, battery electric vehicles (BEVs) continue to grow slowly in the Italian market.

Their market share stood at 5.21%. A total of 44,844 electric vehicles were sold in the first half of the year, a 27.8% increase compared to May 2024.

Which were the most popular brands in Italy?

Fiat remained the most popular brand in the Italian market up to June 2025, with 82,474 units registered.

It was followed by Toyota with 65,638 vehicles and Volkswagen with 62,235.

These three brands also topped the rankings in June, with 11,023, 10,064, and 9,619 units sold, respectively.

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