In a scenario where the Argentine economy is showing signs of containing inflation, Renault anticipates a progressive stabilisation in vehicle prices, according to its President, Pablo Sibilla.
“Prices will tend to stabilise, like all prices in Argentina,” the executive explained.
According to his estimates, in the past two months the increase has been moderate, with rises between 1 and three per cent depending on the brand, despite the recent exchange rate floatation which led to a minor devaluation.
This positive trend is also supported by joint efforts between car manufacturers and the national government. Among the standout measures is the removal of the first tier of the luxury goods tax, which had previously raised the price of many models by 20%.
According to Sibilla, this resulted in a sales increase of over 100% in that segment, benefiting both consumers and the state, which ended up collecting more revenue.
He also revealed that the economic ministry is proposing to enable transactions in US dollars as an alternative to stimulate the market. Currently, around half of vehicles are purchased with cash, and a large portion through savings plans.
Alpine, a sporty and electric brand under consideration
The highlight of the interview was the potential launch of the Alpine brand in Argentina, which would be a milestone for Renault’s local portfolio. The French group’s sports division, historically linked to motorsport, is currently at the forefront of the company’s electric strategy in Europe.
“We’re considering bringing the Alpine brand to Argentina,” Sibilla stated in an interview with A24. Among the models under consideration are the iconic Alpine A110 — a two-seater with an aluminium body and up to 300 horsepower — as well as electric versions such as the A290, based on the Renault 5, and the recently unveiled A390.
The impact of Argentine driver Franco Colapinto in the Formula 1 team also plays a role in this strategy.
Since his incorporation, Alpine’s social media following has grown from 1.7 to 4.4 million, reflecting renewed interest in the brand.
This international exposure could be the anchor for launching the brand in the local market, potentially with promotional activities such as a Formula 1 car exhibition in the country.
Electric vehicle demand: strong for utility models, still developing among private users
When asked about the performance of the electrified vehicle segment, Sibilla acknowledged that in Argentina, demand is growing slowly — especially among private users. However, corporate sales of electric utility vehicles, such as the Kangoo E-Tech, show good uptake.
“Every electric vehicle that arrives, gets sold,” he said, referring to the interest from companies with decarbonisation goals. These vehicles fit easily into closed-loop logistics systems, where they can charge at base and operate without range limitations.
For private users, the picture is different. “The Megane E-Tech, which costs around 50 million pesos, sells between 5 and 6 units per month. It’s a low but steady volume,” he noted.
One key factor is home charging infrastructure, which is essential for pure electric vehicles. Sibilla emphasised that these cars are designed to be charged at home or in the office, rather than for long-distance travel — a factor limiting widespread adoption.
In contrast, hybrid models show greater potential. The executive highlighted that their technology offers ranges of up to 1,200 kilometres, ideal for long journeys without requiring charging stations.
“In Latin America, the hybrid will completely overtake pure internal combustion,” he predicted.
New launches and import conditions
Aligned with this view, Renault has already introduced the hybrid Arkana, and in the second half of the year will add the new hybrid Koleos. The 35% tariff exemption for these vehicles has been key to achieving competitive pricing.
An example is the hybrid Arkana, which costs around USD 38,000 in Argentina, similar to its price in France. “It’s been a long time since we could say a European car cost the same here as it does there,” Sibilla pointed out.
In this context, the government is working on further tax reductions to enhance accessibility. Currently, up to 54% of a vehicle’s price is made up of taxes.
Renault’s outlook on the Argentine market
According to figures provided by the company, the Argentine automotive market could close 2025 with 620,000 units sold, approaching the historical average of 650,000.
“If taxes are lowered and sales increase, the industry could reach one million units annually, as it did in its best years,” he said.
With a USD 350 million investment to produce the Niagara Concept Pick-Up at its Santa Isabel plant, the brand aims to double shifts and export 60% of its production. In the medium term, Renault is considering adding new models, though it will maintain a clear focus on utility vehicles, where it competes more effectively against its Brazilian counterpart.
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