The electrification of public transport, logistics, and corporate fleets is no longer a vision of the future – it is a reality that demands immediate action.
Optimising Total Cost of Ownership (TCO), scaling charging infrastructure to meet demand, and advancing the use of smart management software are now the key challenges businesses face to ensure a profitable and efficient transition.
With this in mind, Mobility Portal is organising the webinar “Unlocking Profitability: TCO and Smart Charging for Large-Scale Electric Fleets”, to be held online on 23 October at 3:00 PM (Madrid time).
The event, free to attend via registration [through this link], aims to provide a practical solutions-focused space, featuring experts from the energy sector, charger manufacturers, fleet operators, consultancies, and innovative startups.
The day will kick off with an exclusive interview with Raúl García Brink, Councillor for Environment, Climate, Energy and Knowledge at the Gran Canaria Island Council, who is leading the deployment of the municipal charging network.
He will delve into the planning and selection of partner companies supporting the rollout of new charging points and the municipal fleet.
Additionally, an exclusive keynote by Mobility Portal Data will focus on the structure of the charging market in Spain, detailing the origins and local presence of more than 60 charging point manufacturers operating nationally.
Strategies to optimise charging and secure ROI
The event will include two complementary panels, addressing fleet electrification from both a strategic design and real-world application perspective.
Panel 1 – Strategic charging design: maximising know-how for large-scale fleets
Speakers include:
- Pablo de Regoyos, Head of Smart Mobility for Businesses and Public Administration at Iberdrola
- Enrique Martínez, Key Account Manager Spain at Ekoenergetyka
- Felipe Zegers, Chief Growth Officer at Dhemax
- Representative from EMT Madrid
- Ailén Pedrotti, Southern Europe Editor at Mobility Portal
Panellists will discuss how to manage dynamic energy and maintenance costs to ensure ROI, explore strategies for scaling charging hubs without creating energy demand peaks, and evaluate the role of bidirectionality (V2G/V2X) in operational efficiency.
Success stories involving advanced fleet management platforms integrating vehicles, batteries, and energy systems will also be shared.
From strategy to practice: real-world cases shaping trends
Panel 2 – From design to reality: case studies and trends redefining electric fleets
This panel will focus on real experiences from major fleet operators in Spain. Speakers include:
- Joel Martín, Country Manager Spain at chargecloud
- Hristian Ivanov, Team Lead EV Charging (South & Eastern Europe) at Sungrow
- Juan Jesús Sánchez Serrano, General Director at Disfrimur
- José Suárez Montoro, eMobility Director ay MTech Consulting.
The session will cover lessons learned in the electrification of heavy-duty, rental, and retail fleets; examples of route and charging schedule optimisation to reduce costs; and initiatives in predictive maintenance and battery life cycle management.
A key highlight will be the role of startups and smart charging software in transforming data into real operational efficiency and tangible savings.
A strategic event for Spain
Fleet electrification stands as one of the most critical drivers in the journey toward decarbonisation and transport competitiveness.
Spain is at a decisive point: regulatory pressure and climate commitments require companies to accelerate their transition. At the same time, the success of this shift hinges on their ability to manage costs, plan infrastructure efficiently, and invest in advanced technological solutions.
This webinar is a must-attend event for those seeking to stay ahead of the curve and gain access to real-life industry experiences, brought to you by Mobility Portal, a leading media outlet specialising in sustainable mobility.
Where and when?
📅 Date: 23 October 2025
🕒 Time: 15:00 (Madrid)
💻 Format: Online | Free registration here
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