In a strategic move to expand its presence in the European market, Chinese giant BYD is making significant strides towards introducing its electric trucks to the region.
This development comes after a successful trial conducted by Hungarian logistics company Waberer in the fall of 2023, where a medium-duty BYD electric truck, boasting a gross weight of 19 tonnes, navigated the urban landscape of Budapest.
Hungary, chosen as the location for BYD’s second European factory, witnessed the trial and is set to become a pivotal hub for the company’s operations.
The upcoming Szeged facility will initially concentrate on battery production and electric cars, which constitute the core business for the firm.
However, industry insiders speculate that the plant could evolve into a crucial outpost for electric commercial vehicles, aligning with the impending transformation of the industrial sector driven by electrification initiatives.
BYD, known for its formidable competition with Tesla in the electric vehicle sector, has already established a range of trucks that enjoy success in domestic and international markets, excluding Europe.
Despite its absence in the European market, recent actions by BYD suggest a keen interest in exporting trucks to the continent.
Following in the footsteps of another prominent Chinese automaker, Foton, which entered the European market last year, BYD seems poised to make its mark.