Mobility Portal, Spain
Date: February 7, 2024
Inés Platini
By Inés Platini

e-mob: What challenges do Charging Point Operators in Portugal face?

Being one of the booming eMobility markets within the EU, Portugal outlines its roadmap for 2024. In this context, Diogo Moreira, Head of Marketing at e-mob, delineates the key strategies to keep progressing in this field.
e-mob has been advocating for electric mobility in Portugal since 2015.
e-mob has been advocating for electric mobility in Portugal since 2015.

“Compared to other countries in the European Union, Portugal has implemented proactive measures in promoting eMobility and deploying charging points,” states Diogo Moreira, Head of Marketing at e-mob.

Presently, the Portuguese public charging network boasts over 7,000 points distributed nationwide, with 33 per cent of them being fast-charging stations.

The national Electric Mobility Network is characterized by its universal accessibility, interoperability, and user-centric focus. This development aligns with the substantial increase in electric vehicle sales in Portugal, which has set successive records.

Despite this consistent growth, supported by increased awareness, government incentives, and infrastructure investments, challenges still persist.

In dialogue with Mobility Portal Europe, Moreira explains that these obstacles are particularly related to infrastructure expansion, standardization, and addressing range anxiety.

Not only that, but concerning the deployment of charging infrastructure, regulatory complexities have been identified.

These are characterized by “inconsistent policies, permitting delays, and a lack of standardized protocols.”

Recently, the Autoridade da Concorrência (AdC) conducted a study with the aim of promoting competition and efficiency in Portugal’s eMobility network.

From the analysis, obstacles were identified that could jeopardize this expansion, such as barriers to entry for new operators in the installation and operation of charging points on highways.

Difficulties in the user experience regarding payment, price comparability, and geographical asymmetry in network coverage were also highlighted, with lower density in inland regions.

A solution proposed by the Head of Marketing at e-mob to address these challenges is to streamlining processes and aligning policies with long-term sustainability goals.

Despite this, Portugal stands out as a revelation in the deployment of eMobility in Europe, notably advancing at a rapid pace.

Government incentives for the electric mobility sector and charging infrastructure have been instrumental in driving market growth and investment.

In their 2024 strategy, the administration has introduced new incentives for both EV purchases and charging stations.

One of them is aimed at facilitating the purchase of chargers in condominiums.

Through the Environmental Fund, 80 per cent of the Public Selling Price (PVP) of the Charging Station is supported, up to a limit of 800 euros.

Additionally, 80 per cent support is provided on the PVP of the electrical installation of the equipment.

Not all companies offering EV chargers provide customized solutions for condominiums.

e-mob stands out for offering various options specifically designed to meet the needs of drivers living in these locations.

What other solutions does e-mob offer in the eMobility market?

The company distinguishes itself for providing comprehensive solutions for eVehicle charging infrastructure.

In this regard, it differs from other companies in the industry due to its focus on innovation and customer-centric approach.

We prioritize scalability, interoperability, and user experience, ensuring that our solutions meet the evolving needs of our clients,” explains Moreira.

Thanks to their constant refinement in offerings and staying at the forefront of market trends, they have established themselves as leaders in the sector.

Their client portfolio includes a wide range of businesses, charging point operators (CPOs), municipalities, and public services.

On one hand, their domestic charging solutions cater to homes and condominiums.

These are personalized residential solutions, available in both single-phase and three-phase installations.

Meanwhile, their corporate range targets businesses and includes approaches ranging from AC charging to fast-charging stations (DC) with a capacity of up to 400 kilowatts.

In this regard, he state: “We aspire to continuously increase our capacity offerings to adapt to the growing demand for charging infrastructure.”

Between these clients are both small and large companies, as well as hotels and restaurants.

e-mob charging solutions in hotels and restaurants.

Their advisory service covers site assessments, feasibility studies, regulatory compliance, and technical support.

One challenge noted by e-mob in the Portuguese market is the capacity limitations in the network.

Hence, the company prioritizes the integration of renewable energies, ensuring network stability, managing peak demand, and addressing infrastructure limitations.

Looking ahead to 2024, the it aims to further expand its presence in key regions and strengthen its product offerings in DC chargers.

“We plan to introduce several new features and services to better serve our clients and contribute to the acceleration of eMobility adoption,” anticipates Moreira.

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