In Spain, the dilemma of multiple apps and the lack of interoperability in EV charging remains a significant barrier for users. This challenge has not gone unnoticed by e-Totem, following its recent arrival in the Spanish market.
“From our experience, having worked with various models in Spain and other European countries, we have seen that interoperability is not a technical challenge,” states Eduardo Morejon, Director of e-Totem Madrid.
So, if it is not a technical challenge… what is missing?
“What is needed is the willingness of the involved parties to create an ecosystem that works efficiently for the user.”
A key reference is Portugal, where the government launched Mobi.E, a state-managed hub that enables drivers to charge at any station across the network without restrictions.
This model has proven that integration is possible when there is coordination between operators and a defined strategy.
“In some European countries, integration has been achieved without state intervention, simply through market agreements. Ultimately, the key is to remove barriers, regardless of the model,” adds Morejon.
The question is no longer whether interoperability is viable, but when and how it will be implemented in Spain.
Speaking at the latest virtual summit organised by Strategic Energy Corp in collaboration with Mobility Portal Europe, e-Totem’s representative acknowledged the risk that Spain could fall behind while neighbouring countries advance with charging network integration.
A Look at e-Totem’s Model and Its Expansion Across Europe
Since its inception, e-Totem has prioritised accessibility and interoperability.
With over 250,000 charging points installed across Europe, the company aims to become a leading Charge Point Operator and Manufacturer in every market it enters.
Founded in France, e-Totem offers a comprehensive solution that includes charging stations, monitoring systems, and electronic payment services, a key factor in its eMobility deployment success.
The company has developed a business model based on the installation and operation of connected charging points, ensuring a seamless experience for users.
Operating in France, Spain, the UK, Germany, and Italy, e-Totem has worked closely with local governments and private operators to roll out fully connected charging networks with integrated payment systems.
In cities such as Montpellier, Paris, and Biarritz, the company has actively contributed to infrastructure development and is now expanding in Spain, aiming to replicate this model and enhance access to public charging.
Regulatory and Incentive Challenges in Spain
Focusing specifically on Spain, Morejon acknowledges the regulatory framework and subsidy schemes that are intended to support the transition to electric vehicles.
“We are still not at the right level. There’s no need to reinvent the wheel—neighbouring countries have successfully applied strategies that we can learn from to improve our network,” he emphasises.
From his perspective, Spain is at a crucial moment for eMobility and it is essential to “push policymakers to recognise this transition as a strategic priority.”
“This sector is a key pillar of the country’s economy, and we cannot afford to lose competitiveness against other markets,” Morejon asserts.
Historically, Spain has been a major automotive manufacturing hub, boasting a strong industry and the capacity to attract investment.
However, the reality is that the sector is struggling following the reduction of EV purchase incentives under the Moves plan.
Since then, AEDIVE has described the lack of financial support as an ‘emergency’, a view shared by e-Totem, given that the market is experiencing a critical and unstable start to the year.
Current vehicle registrations are being sustained by deals closed in the last months of 2024, while actual sales data for January and February 2025 indicate a real slowdown in new orders, both for new EVs and charging points.
“Investor expectations are high, and we must respond with policies and regulations that facilitate infrastructure development. There is no turning back,” concludes Morejon, making a clear call to action in support of the eMobility transition.
