Lovesharing aims to expand its offerings within the islands and will do so with two goals: “going all-in” with its electric bikesharing service and adding shared electric scooters.
David Formoso Ginzos, COO of Lovesharing, discusses the updates with Portal Movilidad España. “We are experiencing exponential growth in shared bicycles, and its expansion is becoming apparent.”
The company’s business model, part of Domingo Alonso Group, revolves around its application for temporary vehicle reservations and operates under an “all-inclusive” model.
For motorcycle recharging, they rely on the Swapper service, a team responsible for changing up to 50 batteries daily.
Currently, the electric bikesharing service is primarily focused on hotels. “However, anyone passing by the vicinity of the accommodation can rent them for a day or by the hour,” Formoso comments.
Lovesharing plans to install stations distributed among Gran Canaria, Fuerteventura, and Lanzarote. But the initial focus is on the largest island in the Autonomous Community.
“There is a lot of potential for further optimizing the service and educating the citizens of the Canary Islands, who are quite captive to private vehicles,” explains the COO.
The specific intention is to reach other islands, especially with the bikesharing project, which shows great flexibility and is a model that “can fit” in various different environments.
“For now, we are not considering expanding to the mainland with this service or the motosharing service, but we cannot rule it out either,” admits Formoso.
In addition to their bikesharing service, Lovesharing now seeks to complement it with shared electric scooters.
Regarding this new segment that Lovesharing is adding, Formoso comments that there was “quite a controversy” about scooter parking, resulting in limiting areas where it is allowed.
According to the COO, there were a series of accidents related to scooter usage in Santa Cruz de Tenerife, one of the places with the most scooters on the islands.
“There is not as much freedom as with motorcycles for parking; there are 20 specific locations in the area, and they are trying to reduce them. This controversy exists, and it is necessary for operators to provide tools and facilities to find solutions,” says Formoso.
He explains that much of the issue arises because scooters are left scattered on the ground, poorly parked.
As a solution, he proposes a practice implemented in Germany, where the cleaning service picks up scooters left on the ground. Therefore, Formoso emphasizes the importance of public-private collaboration to avoid these types of inconveniences.