According to a recent study, it seems that the European context and market dynamics favor the production of small electric vehicles (EVs) at prices close to €25,000.
In fact, several European automakers have already announced plans to introduce smaller and more affordable EV models.
The truth is that a survey, part of the “Small and Profitable: Why Affordable Electric Cars in 2025 are Feasible” research by Transport & Environment, indicates a strong interest among consumers in the region in models priced below €25,000.
This price is considered a driver for sales, projecting an increase of 35% by the year 2025.
In summary, the trend indicates a growing demand for smaller and more affordable cars.
Why are more affordable EVs emerging?
In 2022 alone, 1.56 million zero-emission vehicles were sold in Europe.
Among all countries, those leading the market share in the sales of such vehicles are Norway (79%), Sweden (33%), the Netherlands (23%), Denmark (21%), and Finland, Switzerland, and Germany, each with an 18% share.
These figures were largely achieved thanks to the benefits offered by various governments in recent years.
Some of the measures encouraging sustainable mobility growth include subsidies, tax incentives for purchase or lease, exemption from circulation tax, free or discounted parking, free charging, among others.
However, given the rapid development the region has experienced, some governments have chosen to reduce or eliminate these incentives to let the market operate more freely.
An example is Germany, which ended government incentives for plug-in hybrids (PHEVs) and is gradually reducing benefits for electric vehicles.
It is also worth mentioning that Asian companies have a significant presence in the European EV market share.
Therefore, in order to discourage the arrival of foreign units, Ursula Von der Leyen, President of the European Commission, announced the start of an investigation into Chinese subsidies for BEVs.
Given this context, European automakers are beginning to offer more affordable EVs to the population to increase their presence on the continent.
In this regard, despite the reduction in protective measures for the green fleet market, the study by Transport & Environment indicates that the future is positive.
Below, Mobility Portal Europe shares a list of accessible models.
The ë-C3 model from the French automaker features a square-shaped appearance with inverted C-shaped light designs that “embrace” the headlamps.
Its price is expected to start at €23,300.
Not much information has been revealed yet about the e-Panda model set to be launched next year.
However, sources indicate that, from a technical standpoint, it will not be related to the current model.
In this regard, this model will bring innovation in design, technology, and mechanics.
Its estimated price is €25,000.
Without providing too many details, the German automaker Opel announced that it will be able to offer an affordable model by the year 2026.
The French automaker Renault announced a new electric Twingo model for 2025, which is envisioned as revolutionary as its price is expected to be below €20,000.
On the other hand, it has also unveiled a concept for a future version, a new vehicle called the R5, which will cost the sum of €25,000.
The German company announced that through an ambitious project, it will launch an affordable vehicle called ID.1 in 2027.
This EV will be able to go from 10% to 80% charge in just 20 minutes, and its price is expected to be around €20,000.
Towards 2024, Skoda will introduce the Elroq, a compact SUV aiming to replace the current Karoq.
It will be available for sale at a price below €25,000.
The American company is also joining the launch of small and affordable electric vehicles.
While the model does not yet have a name, it is currently referred to as “compact.”
The launch is scheduled for 2027, and its price is estimated to be around €25,000.