Mobility Portal, Spain
Date: July 3, 2024
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By Mobility Portal
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Italy doubles market share of electric cars: reaches 8.3%

According to Unrae, thanks to fiscal incentives and the availability of cars ready for delivery, BEVs in Italy are experiencing "good growth," with an increase of 4.7 percentage points in market share compared to May and 3.9 compared to June 2023.
Italy Dacia Sandero

In Italy, registrations in June grew by 15 per cent compared to those recorded in the same month of 2023, reaching 160,046 new units.

This is detailed by the National Union of Foreign Motor Vehicle Representatives of Italy (Unrae).

It is worth mentioning that in the first half of the year, registrations reached 886,386 units, with a growth of 5.3 per cent compared to the 841,573 vehicles of the same period in 2023.

Regarding sustainable mobility, Unrae highlights that thanks to new tax incentives and the availability of cars ready for delivery, battery electric vehicles (BEV) are registering “good growth,” with a 4.7 percentage point increase in market share compared to the previous month and 3.9 compared to June 2023, thus reaching 8.3 per cent of the market.

In the year-to-date, 100 per cent electric vehicles maintain a market share of 3.9 per cent in Italy.

Regarding plug-in hybrid cars (PHEV), the market share does not exceed 3.5 per cent, a value almost stable compared to May, but 1.9 points lower compared to the same month in 2023.

Similarly, in the cumulative first half of the year, these cars maintain a 3.3 per cent share.

What are the best-selling brands in Italy?

During June, the best-selling brand continued to be the Italian Fiat, with 16,918 units registered, a 29.99 per cent increase compared to the same month last year.

In second place is Dacia, with 11,750 units, a 59.58 per cent annual increase.

Third place goes to Toyota, with 11,290 units, a 43.95 per cent increase.

It is worth mentioning that Fiat has also been the brand that has sold the most cars in Italy during the first half of 2024, with 95,602 units, a 2.03 per cent year-on-year increase.

They were followed on the podium by Toyota with 66,407 units, up 26.92 per cent, and Volkswagen with 65,460 units, up 4.10 per cent.

What are the most popular models in Italy?

The most popular model in June 2024 was the Fiat Panda, with 10,610 units registered.

It was followed by the Dacia Sandero, with 7,650 vehicles registered, and the Citroën C3, with 4,676 units.

In the first six months of the year, the Fiat Panda also maintained its lead with 64,050 units registered, ahead of the Dacia Sandero, with 33,817, and the Citroën C3, with 26,340 cars.

Other fuels

It is worth noting that among the other fuels, in June, petrol engines, although growing in volume, lost 1.9 percentage points in market share and stopped at 26.5 per cent, and 30.2 per cent in the first half of the year (+2.4 p.p.).

Diesel, on the other hand, lost more than a fifth of its volume and fell by 5.7 percentage points in market share, reaching 12.8 per cent of cars registered in Italy in June and 14.6 per cent in the first half (-4.8 p.p.).

According to the Italian association, LPG experienced sustained growth, rising in June to 10.1 per cent of the total market (+1.7 p.p.) and to 9.1 per cent between January and June (+0.2 p.p.).

Hybrid cars accounted for 38.7 per cent of the share in June and 38.9 per cent in the first six months (+3.9 p.p. and +3.6 p.p. respectively), with 11.1 per cent for “full” hybrids and 27.6 per cent for “mild” hybrids in June.

Unrae indicates that it is waiting for interministerial tables in Italy dedicated to taxation to be convened as soon as possible, in order to review the tax regime for company vehicles.

“This is essential to relaunch the competitiveness of companies in the automotive sector, as well as to enhance the contribution that these companies, thanks to the rapid turnover of company vehicles, can make to accelerate the renewal of the fleet, contributing to environmental sustainability and road safety,” says Michele Crisci, the president of the Italian association.

Finally, it also details that in June the average CO2 emissions of new registrations, thanks also to the increased weight of BEVs, recorded a decrease of 5.5 per cent in June, to 112.5 g/km; and accumulated 119.6 g/km in the first half (-0.3 per cent).

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