JAC Mexico Expands Infrastructure for BEV and PHEV Technology

Giant Motors Latin America (GML) and JAC Mexico proudly operate, through a local partnership, the first plant in Mexico to fully produce vehicles from one of the world’s most prominent Chinese automotive brands.

With several electric models in its portfolio, such as the compact E 10X Cargo, the E Sunray van in two versions, and the E X450 truck, the company is making a significant push towards electrification.

Recently, it celebrated the delivery of its 90,000th vehicle – a JAC T9 pickup – and announced a major investment of 3 billion pesos (over 160 million USD) to expand its plant in Ciudad Sahagún, Hidalgo.

The motto “To be the most valued brand in the automotive industry,” promoted by its leaders, is backed by facts, such as JAC electric vehicles having travelled over 140 million kilometres during the brand’s eight years in Mexico.

In conversation with Mobility Portal Latin America, Isidoro Massri – Managing Director of JAC Mexico – proudly reflects on the company’s achievements.

“I have no doubt that we’ve managed to combine the best of both worlds: Chinese technology and Mexican manufacturing,” he affirms.

“Today, we’re very close to reaching 100,000 units, all tailored to customer needs – choosing the right segment, service approach, continuous dealer development, and investment in both the assembly plant and workshops,” he lists.

– How will this new investment impact the company’s electrified products?

– We’ve taken a firm step towards the future we envision. We’ve added 33,000 square metres to our operations, new specialised assembly lines, infrastructure for electric vehicles and PHEV technology, automated processes, and a digital training centre.

We’ve also added a dedicated area for clean technologies with a production capacity of up to 12,000 additional units per year.

– In previous interviews, you stated that the main barrier to electric vehicles in Mexico was the lack of availability. How do you view that landscape now?

– It’s very different! It’s a pleasant surprise to see that electric vehicle adoption in Mexico is steadily growing. Most electric vehicle owners charge at home, and the public charging network is expanding rapidly.

Of course, we believe there’s a vehicle for every user. If you mainly travel in Mexico City or other large cities, a 100% electric vehicle is perfect.

But if you need to travel long distances, or for fleet operators with wider routes, the plug-in hybrid is an excellent option.

The Importance of the “Made in Mexico” Label for JAC Motors

By 2026, the company will integrate Industry 4.0 technologies and strengthen its electrification line through R&D processes tailored to the Mexican market.

“Every peso we generate is reinvested in Mexico, because this is where our purpose lies,” says Massri.

“This is a company where decisions are made by Mexicans. We understand our market and know what we need – from street conditions to local customs,” he explains.

– How does this local identity translate into concrete benefits for the consumer?

– We’ve strengthened our after-sales service with a dedicated logistics network, a warehouse with over 97% parts availability in under 24 hours, and a clear focus: building lasting relationships with our customers.

If you need a part or component, we have it in stock locally because we assemble all our vehicles here.

There’s no need to wait weeks for parts to arrive from abroad. Through partnerships with three suppliers, we ensure customers receive the part their vehicle needs within 24 hours.

– How would you define the company’s business model?

– Our model is unlike any other. We develop here, assemble here, and reinvest here. We aim to be the most valued company by the people of Mexico. That’s why we invest in automation, artificial intelligence, leadership, training, and a solid network that operates to international standards.

– What’s the plan for the coming months?

– We don’t follow others’ rules; we do things differently, with a long-term vision for our country. We’re already halfway through a year full of challenges and major changes – this industry has completely transformed.

I can say that in the second half of 2025, we’ll be focused on delivering the right vehicle to the right user – making sure each one has the right information, product, and technology to meet their needs.

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