Lucid Group, a company setting new standards for the luxury electric experience, announced the launch of the new Lucid Air Pure RWD, completing the Air model lineup and offering an exceptional driving range of up to 410 miles, sleek design, and outstanding driver engagement.
“The new Lucid Air Pure RWD has it all; style and technology, range and performance, space and practicality,” said Peter Rawlinson, CEO and CTO of the company.
“I’m delighted that the most affordable Air surpasses the range of any other electric car from any other brand. With a starting price of $77,400, this new addition to the Lucid Air lineup is the car many have been waiting for,” he added.
This model is currently the most aerodynamic car in production, featuring a sleek and sporty exterior design.
Its luxurious and spacious interior, inspired by mid-century modern design, incorporates sustainably sourced high-quality materials.
Lucid’s innovative patented EV technology means the Air Pure comes with the freedom to drive longer distances with confidence and spend less time charging, adding up to 150 miles in less than 12 minutes with DC fast charging.
The new Air Pure RWD joins a lineup of Lucid Air models that offer transformative range, including the Lucid Air Grand Touring, boasting the highest range available in any electric vehicle today, estimated by the EPA at 516 miles.
The focus on innovation has improved nearly every aspect of the vehicle for drivers and passengers.
An innovative electric motor, designed and manufactured in-house by the company, delivers quiet and driver-centric performance.
With a new Air Pure RWD exclusive battery pack, rear-seat occupants can stretch their legs and enjoy a limousine-like space, while the cavernous trunk and frunk of the Air Pure RWD can swallow all the luggage and gear for a family of four on a road trip.
Standard features include Apple CarPlay, a curved 34-inch Glass Cockpit display, heated front seats, brilliant night lighting from Lucid’s patented Micro Lens Array LED headlights, the DreamDrive constellation of advanced driver assistance systems, and the Lucid UX digital environment designed to grow and improve over time with regular wireless software updates.
The Air Pure RWD is available now on the website and in the Design Yours configurator, or through the growing network of Lucid sales studios in North America.
Lucid’s mission is to inspire the adoption of sustainable energy by creating advanced technologies and the most captivating luxury electric vehicles focused on the human experience.
The company’s first car, the Air, is a next-generation luxury sedan with California-inspired design.
