“We want to contribute to the growth of charging infrastructure in Colombia.” This statement is from Sergio Valencia, Product Manager at Kia Colombia, one of the leading electrified vehicle manufacturers in the country.
“We will install more than 17 charging points at our dealership network, offering fast chargers of 50 kilowatts and 24 kilowatts,” he continues during his appearance at the International Mobility Portal Summit.
What’s new about this announcement is that the charging infrastructure will be publicly accessible, not just for its customers, opening up the opportunity for other brands.
The company is not limiting itself to its dealerships; it is also forming strategic alliances to place charging points in high-traffic locations, such as shopping centres.
“We have already inaugurated one and expect to open two more soon,” Valencia adds.
In addition to public infrastructure, Kia ensures that all its electric vehicles come equipped with a Wallbox charger, suitable for home or workplace use.
Kia Colombia’s 3 key strategies to lead the EV Market
The automaker projects closing the year as the third most-sold brand in the country.
This provides them with sufficient momentum to approach their next goal: “We want to become the number one brand in electric vehicles. We are achieving this through a strategy based on three fundamental pillars,” he asserts.
What are these pillars?
Innovation in Design and Technology: Kia aims to stand out by offering electric vehicles with attractive designs and advanced technologies that go beyond zero emissions.
“We have identified that Colombian consumers are looking not just for an environmentally friendly, zero-emission vehicle, but also a comprehensive package that offers added value,” he summarises.
Commitment to Sustainability and Range: This involves manufacturing vehicles with eco-friendly materials, such as BTX-free paints and recycled plastics, including recovered fishing nets from the sea.
“Additionally, we want to be leaders in range, so our customers feel assured that their vehicles will not only allow them to move around the city but also undertake road trips,” he adds.
Competitive Pricing: The brand has managed to position its electric vehicles at accessible prices, with models starting from $42,000, competing with internal combustion and hybrid vehicles.
“These pillars, along with a robust strategy to strengthen our dealership and service network, allow us to offer an exceptional experience from purchase to after-sales,” he explains about Kia’s success.
Relive the International Mobility Portal Summit “Electric vehicles: New Opportunities for Strategic Markets: Latin America and the Caribbean.”
