According to Chinese automaker Omoda, which is part of the Chery Group, Darren Tu will be joined by a team that will cover all positions for each business unit as the brand establishes itself in Spain with its own structure and a permanent headquarters.
Specifically, the brand’s goal is to offer “modern and attractive” automobiles in the Spanish market.
Spain will be its first destination, and Omoda intends to expand into countries like Italy, Poland, Germany, and France in the future.
“Vehicles that stand out for the beauty of their design, the high quality of their manufacturing and materials, and their advanced technological features,” explained Tu.
“All under the concept of ‘Art in Motion’ and designed especially with younger customers in mind,” he added.
Additionally, Omoda Spain will not be sold through private importers but will have a network of 31 dealerships by the end of the year, with plans to expand to 80 official dealerships and after-sales service points to provide nationwide coverage.
According to the company’s statement, the goal with these announcements is to provide customers with a new user experience that allows them to discover the brand with a new concept of a “showroom.”
The first model to arrive in Spain will be the Omoda 5, which will be available for sale in the last quarter of 2023.