During KEY – The Energy Transition Expo, Uattzy was officially introduced as UAU‘s new brand, dedicated to public electric vehicle charging in Italy.
UAU is the result of the merger between E-Shore, GasGas, and EnerMia, three companies with extensive experience in the e-mobility sector.
The brand’s design and positioning were led by PM2, the creative agency responsible for the slogan “Uattzy – What a charge!”, as well as the development of the logo, visual identity, and digital communication strategy.
As part of the launch, a new website, commercial documentation, and teaser content for digital platforms were unveiled.
“Uattzy is born with the ambition of becoming the leading independent charging operator in Italy,” said Alessandro Vigilanti, Co-founder & CEO.
“We currently manage over 1,300 charging points, have 4,000 in development, and aim to reach 10,000 by 2030. And this is just the beginning.”
Vigilanti also highlighted PM2’s role in shaping the brand:
“They have captured our vision with precision and creativity, transforming it into a clear and distinctive identity. Their expertise was already instrumental in the growth of GasGas, and this new collaboration further strengthens our path towards expansion.”
