Mobility Portal, Spain
Date: November 28, 2023
Inés Platini
By Inés Platini
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What is Iberdrola’s “A, B, C” for improving the experience at charging points?

Ainhoa Garmendia, the Public Charging Manager at Iberdrola, outlines the company's strategy and reveals plans for expanding its charging infrastructure, with a special emphasis on fast charging.
Ainhoa Garmendia, Public Charging Manager at Iberdrola.
Ainhoa Garmendia, Public Charging Manager at Iberdrola.

With the firm goal of enhancing the user experience, Iberdrola aims to progressively increase the number of charging points, surpassing the 5,500 already deployed in the country.

Primarily, the leading renewable energy company aims to expand its high-power charging network.

During the “Investment Forum for Electric Vehicle Charging Infrastructure” by Mobility Portal Group, Ainhoa Garmendia states that the main challenge for customers will be the stability of the network.

“Therefore, we work to ensure that our network has close to 100% availability and is efficient and effective enough for the user,” affirms the Public Charging Manager of the company.

In this regard, Garmendia shares Iberdrola’s three main strategies for improving the user experience.

Firstly, they seek to provide security, assuring customers that the network operates optimally.

Secondly, they focus on making usage as simple and efficient as possible.

“We achieve this through our application and RFID cards, incorporating various payment methods and authentication methods, allowing the customer to access a complete catalog of products,” she explains.

Iberdrola charging station.

And thirdly, being present in all locations.

Not only on highways or high-traffic areas but also in locations like shopping malls and restaurants.

It’s important to note that this initiative also benefits local businesses, as it encourages purchases in their establishments.

Therefore, they offer a variety of power options at different prices.

“In this way, the user can choose according to the type of use they are going to make or the time they have available, thus selecting the most suitable option,” says Garmendia.

As part of its Smart Mobility strategy, Iberdrola is committed to continue working and expanding its infrastructure with the aim of leading the market.

“Our intention is to provide electric vehicle users with the network they need and meet the growing demand, which we expect to continue increasing,” she asserts.

Iberdrola enters into a strategic alliance with bp

With this joint venture, Iberdrola and bp aspire to jointly lead the fast charging infrastructure in Spain and Portugal.

The companies plan to invest 1 billion euros to implement a network of 11,700 fast and ultra-fast charging points in both countries, with powers exceeding 50 kW.

This agreement foresees the installation and operation of 5,000 points by 2025, with the goal of completing the entire network by 2030.

To achieve this goal, the companies will contribute their current and future fast-charging points to this project.

Additionally, they will use part of bp’s extensive network of service stations as hubs for electric vehicle charging.

“With this initiative, we aim to meet all the needs of electric vehicle users and promote the adoption of this new form of mobility,” expresses the Public Charging Manager.

Iberdrola’s roadmap

In its strategic plan, Iberdrola foresees the installation of 150,000 charging points by 2025, with an estimated investment of 110 million euros.

To date, the company has installed more than 23,000 private charging points and 5,600 public charging points.

It’s worth noting that all the energy supplied in the company’s public network is 100% renewable, thus contributing to facilitating sustainable mobility for its more than 150,000 users.

At the same time, the company is focused on meeting the demand for heavy-duty vehicles.

Specifically, in charging stations for electric trucks. This project is already underway and is expected to be operational by next year.

The power capacity for these hubs is estimated to exceed 5 megawatts.

We expect to continue growing from here until the end of the year,” emphasizes Garmendia.

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