A few weeks ago, Italy gave the green light for the public release of the Ecobonus, a subsidy plan aimed at the purchase of zero and low-emission vehicles.
But there is a problem surrounding it that the eMobility sector detects and Luca Roffi, Channel Sales Manager at LEKTRI.CO, puts into words:
“The dilemma here is that Italian incentives are unique, they are high, but then they disappear.”
And he continues: “This creates a demand very much tied to the incentive and makes long-term planning difficult.”
The evidence lies in recent experience.
On 3 June, the government opened the channels to apply for the funds aimed at purchasing electric vehicles.
However, the available 201,042,172 euros ran out in just nine hours.
This rapid depletion of funds reveals the high demand, which is celebrated by associations and the private sector.
There was speculation about a drop in registrations in May, but instead, the local electric vehicle market remains strong.
Furthermore, it is preparing for a significant increase in the coming months following the introduction of the subsidies.
However, attention should also be paid to the management and operation of the Ecobonus.
Roffi indicates: “Companies need stability to plan their investments.”
“In comparison, other countries like Germany or France have more stable policies,” he adds.
In the German case, there have been some ups and downs in this regard.
Electromobility subsidies were announced, then withdrawn, but now the forecast is tinged with certainty following the announcements of the draft national budget for 2025, a plan that highlights the commitment to electric and sustainable mobility.
Here, it details the introduction of a special depreciation for company electric vehicles (EVs), retroactively applicable from 1 July and extending until the end of 2028.
He limit on the gross list price will increase from 70,000 to 95,000 euros for the taxation of company vehicles in the case of electric vehicles.
Will Italy be able to emulate these models?
LEKTRI.CO aims to be a protagonist in the national eMobility landscape
Since its inception, LEKTRI.CO has been at the forefront of linking renewable energies with electric vehicle charging.
“We were among the first to offer charging systems that connect to photovoltaic systems,” explains Roffi.
“This is important because, although electric cars do not emit emissions on their own, the energy they consume does, so if we do that, we are just transferring the problem,” he adds.
Focusing on avoiding these problems, the company specialises in alternating current (AC) charging with a maximum power of 22 kilowatts.
The 7.4 kilowatts option is the most common offered by the company today for residential use.
A key point is that this capacity is “efficient and complements well with solar panel systems,” offering a more sustainable solution for electric vehicle charging.
Furthermore, LEKTRI.CO ‘s offer is not limited to these alternatives, as it is already preparing launches for the Italian market as well as for others it is targeting.
Where is Lektri.co focusing in Europe?
The electric mobility market in Italy is, in many aspects, slower compared to its European neighbours.
Lektri.co, whose headquarters are in Romania, identifies France as the most dynamic market in Europe.
“It is our main focus as it shows rapid growth and possibilities that we do not see in other locations,” confirms Roffi.
The possibilities of deploying an efficient commercial strategy are one of the main factors that make this location appealing, as well as the competition which is not as strong there.
This latter point is not the same in southern Europe, such as in Italy and Spain.
In both countries, and especially in Spain, the competition is much more intense due to the presence of major charging point manufacturers.
Spanish companies like Circutor, Wallbox, Vega Chargers, among others, create a more complex national landscape when considering a market entry.
Despite this, Lektri.co does not rule out the possibility of securing a leading position in those markets as well.
On the contrary, southern Europe, including Italy and Spain, presents challenges due to the strong presence of local charging system producers.
