The recent announcement of the rebranding from Cepsa to Moeve marks a milestone in the company’s over 90-year history.
This change is more than a new logo—it represents a complete transformation of the company’s image and commitment to the future.
Currently, Moeve’s charging network ranks among the “Top 3” ultra-fast charging operators on highways in the Iberian Peninsula.
“Our goal is to solidify our position as leaders in this segment. We remain focused on expanding our network and improving the customer experience,” states Irene Lucía Castillo Calleja, New Mobility Customer Success Manager at the company.
She emphasises: “We want users to see Moeve as their preferred choice for fast and reliable charging.”
With over 180 operational ultra-fast charging points, Moeve is reinforcing its commitment to electric mobility.
Through its app, users can access more than 6,300 fast and ultra-fast charging points, ensuring a seamless and interoperable experience.
Moeve: More Than Charging
Moeve aims to stand out not just for its infrastructure but also for the quality of services offered at its charging stations.
According to Castillo, while pricing is important, it is not the only factor users consider:
“The overall experience, including convenience and additional services at stations, is what truly makes the difference. For long journeys, customers value high-quality services even more,” she explains.
This transformation includes developing and upgrading rest areas, offering quality food options, family-friendly zones, and pet-friendly spaces.
Additionally, Moeve is focusing on dedicated stations for light and heavy vehicles, as well as hybrid stations catering to both transport types.
Digitalisation and Innovation: Moeve’s Core DNA
Digitalisation plays a crucial role in their strategy. Castillo highlights the use of artificial intelligence to personalise the customer experience and anticipate user needs.
In regions with limited electrical infrastructure, Moeve is adopting innovative strategies by collaborating with partners to build the largest mobility ecosystem in Spain and Portugal.
To overcome technical challenges, the company has introduced battery-backed charging equipment that delivers power outputs exceeding 150 kW without requiring high grid connections, ensuring service availability and reducing installation times.
“This approach not only accelerates the process but also guarantees operation at critical locations,” Castillo explains.
One of the major hurdles Moeve faces is Spain’s bureaucratic delays and administrative inefficiencies. Local authorities and energy companies often slow down processes, posing challenges for the eMobility sector.
“It’s essential for us to work together as an industry to debunk myths like range anxiety and make government subsidies more accessible,” Castillo asserts.
A Clear Vision for 2030
Despite these challenges, Moeve is advancing with clear goals: to achieve a point where most of its profits come from sustainable activities by 2030.
With this vision, the company is transforming the present to drive the world toward more sustainable mobility, accelerating decarbonisation and promoting new energy solutions for transportation.
“This change not only reflects who we are now but also where we are headed: toward a sustainable and digital future,” concludes Castillo.
